Alfred Devanesan Samuel

Principal Experience Design / Director Experience Design

uxalfred@gmail.com | +91 9962549339

Self-motivated with the ability to organize, prioritize, multitask and work independently

WORK EXPERIENCE

Verizon Data Services India Pvt. Ltd.

Senior User Experience Architect

Jun 2014 – Dec 2018

UX CoE – Design Lab

Chennai India.

- Hired the best creative brains to build the User Experience Center of Excellence
- Led the Wireless UX team in India and US.
- Focused Agile design delivery methods to demonstrate design thinking framework.
- Managed the team of visual designers, user experience designers and front end developers in both onsite and offshore.
- Established a successful business UX process in Internal and external team. Collaborated with 3rd party design agencies from US, Verizon Design Central and internal teams for a consistent look and feel of all the applications.
- Set the stage for the teams to be more productive in 3 different time zones.
- Mentored and guided the team at regular intervals to make them ready to move to the next level in a friendly way
- Conducted 1 hour fun activities on every Friday – creative team building
- Achievements:
- Made a successful process change in VDSI on-boarding experience, and formed a new process which saved the on-boarding time
- “My Verizon For Business app” – Mobile native app adoption increased by 130% within 9 months ( actual target was to improve by 100% in a year)
- My teams unique design patterns got included in the Verizon design central
- All star award for best mobile experience to customers
- Delivered the entire mobile native app from VDSI for the first time.

Infosys

Senior User Experience Architect

Jun 2012 – May 2014

UX CoE – Communication Design Group

Chennai India.

Blessed to be in the family of a fabulous bunch of researchers, designers, developers, testers and thinkers.
Led creative folks community from Communication Design group CDG
Key player in winning mega projects by responding to “Response for Proposal” in Infosys
Applied UX design methodologies for software and products in line with client brand strategy.
Created optimized concepts, design direction and executed overall visual domains.
Collaborated directly with clients from all over the world to establish project parameters, and analyzed similar websites (competitive analysis)
Delivered various cross platform user experience and design strategy in mobile, tab and desktop applications (RWD).
Translated customer comments and field research findings to UX improvements.
Expressed design and behavioral elements through wire-frames, flowcharts, storyboards, interaction design, design specifications or functional specifications
Achievements:
- 5 Star Award – Logistic Mobile App – simple, clean and usable design
- On the spot award for an Australian Telecom corporation’s web application
- Brought 2 new projects from a heuristic report from Kuwait
- Often traveled to several engineering colleges and reputed universities as a chief gust to talk about latest industry trends.
- Served better experience to Middle East clients at onsite specifically on Oil & gas industry projects.

Tata Consultancy Services

Usability Architect

May 2006 – May 2012

Web 2.0 Innovation Labs

Chennai India.

Was instrumental in building corporate intranet portals (crowd sourced)
- A mega internal knowledge management portal
- A internal idea sharing portal
- A internal Question and Answering portal
Provided consulting, product definition, and UI architecture to clients from South East Asia and Europe in Web 2.0 space
Hired, evaluated and mentored user experience designers.
Responsible for analysis of business and end user needs through discussion with stakeholders, requirement analysis and derivation of design strategy, task analysis, information architecture and wireframes.
Provided creative and strategic ideas to create an original insight for new business proposals.
Supervised the team of creative people in making of features definition documents, business requirements, user personas, interaction models, self-explanatory wire-frames and functional specifications.
Track record of leadership roles and responsibilities that demonstrate experience directing, mentoring and developing design and research teams, guiding and managing the team members and their work programs.
Prepared UX metrics for estimation and future references.
Identified key UX problems – both articulated and unarticulated
Evangelized key UX findings to counter skepticism from people who do not understand UX
Achievements
- iGnite – a program for non-computer science students (Core mentor)
- Delivered several Heuristic Evaluation studies for most of the Asian clients.
- Occasionally visited educational institutions as a Tech Talker – Chief Guest
- Worked with senior most leaders on a POC for workstation for employees after 10 years

Prism Vision Networks Corporation Sdn. Bhd.

Web Master

Mar 2003 to Mar 2006

Research & Development Lab

Kualalumpur, Malaysia.

Was instrumental in building corporate intranet portals
Established a successful product development process from idea conception and prioritization to process for design cycles, functional specifications, and technical implementation
Introduced a systematic approach to user-centered design
Managed developer, testers, designers
Played key role in branding, visualization, creating corporate identity concepts and design of all Products and Services.
Worked with Prime Minister’s Office.
Awards
- Designed multiple large sites directly for Malaysian government, especially their election result portal.
- My user interface & User experience design helped in getting the Multimedia Super Corridor (MSC) award.
- Designed several e-governance, e-commerce, e-learning portals.

Sunrise Interactive India Limited

Senior Web Designer

Jun 2000 to Dec 2002

Design Department

Bangalore, India.
Head office: CA, USA

Presented solutions to complicated requirements to easy to use User Interfaces for US market.

Created wire-frames, site maps, application flows and interaction diagrams for mobile and web-based applications based on client business and functional requirements.