Recently I was conducting a user interview with 12 people. Their age group is between 15 to 55. I gave them the task of looking for a product they like and they have to place an order except the final submit (Flipkart, Amazon, SnapDeal). Each one was reaching their desired product in a different way. But the most of the users

• Prefer to do a search
• Looking for discounts
• Offer Coupons
• Rating
• Positive reviews

Sorting option comparison

 

Amazon	Snapdeal	Flipkart

Customer’s happy feature is SnapDeal’s discount option in sorting and filtering area.

This particular feature is well appreciated among home makers.