Alfred Devanesan Samuel

User Experience Director | Head

Hi friend!.

I am Alfred Devanesan Samuel from Ramanthapuram a district head quarters located down south of Tamilnadu near Rameshwaram. You can call me as ALFEE.

uxalfred@gmail.com   |  9962549339

Professionally who am I?

A HFI & IxD IDC trained, self-motivated UX Leader with the ability to organize, prioritize and multitask.

A passionate UX advocate for the end user, with deep empathy for their everyday issues, struggles, pains and challenges, translate simple, medium and complex problems into compelling solutions, validating and iterating designs with target users.

Have established, nurtured and proliferated User Centered Design practice across multiple mega corporates.

Led a team of visual designers, user experience designers and front-end developers with 20+ years of experience in

  • Verizon – UXCoE Design Labs, Chennai
  • Infosys – Communication Design Group, Chennai
  • TCS – Web 2.0 Innovation Labs, Chennai
  • PVNETcop – Research & Development Department, Malaysia

à  Radiate passion for work and infect others with positive energy
à  Keep abreast of the trends and the best practices of UX industry

Skills: User Experience (UX)  |  Product Innovation  |  Wire-framing  |  Information Architecture  |  Interaction Design  |  Visual Design  |  User Research  |  Usability  |   Accessibility  |  Client Management  |  Project Management  |  Metrics  |  Feedback Analysis

Special Skills:  Free hand drawing  |  Idea generation  |  quick paper sketches  |  Mingling with new people  |  Articulating design thoughts  |  Presentation  |  Arts and crafts

User-Centered Methods: Contextual Inquiry  |  Competitive Analysis  |  Heuristic Evaluation  |   Think Aloud  |  Card Sorting  |  Affinity Diagramming  |  Paper Prototyping  |  Web Analytics  | Personas  |  Culture-Context Comparison  |   Storyboards  |  Body-storming  |  A/B Testing  |  Remote User Testing

Tools:  Paper & Pencil  |  Block-board & Chalk  | White-board & Markers  |  PhotoShop  |  Illustrator  |   Axure  |  MS office  |  Google Suite  |  Sketch

Domain Experience:  Agriculture  |  Banking & Financial Services  |  Telecommunications  |  Consumer Goods  |  Education  |  Energy & Utilities  |  Healthcare  |  Information Services  |  Insurance  |  Life Sciences  |  Manufacturing  |  Media & Entertainment  |  Retail  |  Technology  |  Transportation & Logistics

Current Research Areas: Conversational UI  |  Artificial Intelligence in UX   |  Chat-Bot

Leadership & Organizing Skills: (Improved the co-creation and team bounding)

  • “Simple & Clean presentation for leader” (Power point & handle huge data)
    – 1 day workshop for SPM and higher officials in Verizon
  • “Improved shopping experience for small and medium business customers”
    – 2 days International Hackathan, Verizon
  • “User Journey Mapping” (CX Day workshop) – 1 day UX Design workshop in Verizon
  • “Customer Feedback Analysis – Solution” – 2 days International Hackathan, Verizon
  • “Web Form Best Practices + HE” – 1 day workshop – KOC Kuwait

Presentational Skill (Technical Speaker)

  • Creativity and Innovation for Business Sustainability
    at Periyar Maniammai University (International Seminor)
  • Can technology be taught at school?”
    at Association of management of private schools , (National Seminor)
  • “Wearable Gadgets vs our health” at Verizon (Chennai & Hyderabad)
  • How to gain maximum out of Internet?” at Mount Zion College of Engineering and Technology
  • Oil and Gas Industry” – Infosys (Chennai & Bangalore)
  • Online payment methods” – Prism Vision, Malaysia (International Seminor)
  • Why communication skill is important in professional life” at Mepco Schlenk Engineering College
  • “Mathematics is the key to everything” at Mepco Schlenk Engineering College
  • “Mobile UI development” at RMK Engineering College
  • Emerging trends in IT” at Velammal Institute of Technology (National Seminor)
  • “Android and its Simplicity “ National Engineering College(National Seminor)

Honors and Awards:

  • 1st Prize Designathon – A Hackathon by iNautix – Unity 2016 winners
    (Design thinking process, personas, task flows, user interviews and quick paper prototype)
  • 5Star Award Logistic Mobile App – simple, clean and usable design

(outstanding design for employess by the clients)


  • MSC Award Social Welfare – for the masindian.com & masmarriage.com portal
    ( MSC Malaysia status is a recognition awarded to entities by the Government of Malaysia through the Malaysia Digital Economy Corporation for ICT and ICT-facilitated businesses)


Events & Certifications

  1. IxD Process and Methodologies 2017, IDC, IIT Mumbai (Course Completion)
  2. Attended UX India 2014, International User Experience Conference held at Bangalore
  3. CUA, HFI 2008, Bangalore (Course Completion)

What keeps me so busy  

White board marker drawing on a wall
Continuous Learner – IxD completion certificate
Problem Solver – Solution Provider
I can mentor from kids to adults – Drawing class
Icon creation – stick pen art
 Love to read while partner is busy in shopping
When kitchen is ours we rock
Origami often engages me
Extremely happy when wife goes to native
Art from pencil shaving
Art using ear buds and watercolors


 Made a dress for a toy – waste cloth


 Always explore new things


 Proof – we are from cutting edge technology


 Kids Books – A insect book in insect shape


 Mixing of real world objects + Line drawing


 I see you – My friends