Alfred Devanesan Samuel

An User Experience Architect / UX Manager | +91 9962549339

Self-motivated with the ability to organize, prioritize, multitask and work independently



TransGene IT Solutions Pvt. Ltd.

 Senior User Experience Architect
 Jan 2018 to till date
Design Lab, Bangalore
  • Leadership: Defining the overall UX strategy for TransGene’s web, mobile and tablet apps and desk top products
  • Redesign of
  • Rather than offering a one-size-fits-all approach, concentrating to address specific needs and problems of a targeted audience.
  • Redefine the corporate identities
  • Work on a design specification to attain consistency in design and aesthetic
    (web , mobile and tablet app)

Verizon Data Services India Pvt. Ltd.

Senior User Experience Architect
 Jun 2014 – Dec 2018
UX CoE – Design Lab
Chennai India.
    • Hired the best creative brains to build the User Experience Center of Excellence
    • Led the Wireless UX team in India and US.
    • Focused Agile design delivery methods to demonstrate design thinking framework.
    • Managed the team of visual designers, user experience designers and front end developers in both onsite and offshore.
    • Established a successful business UX process in Internal and external team. Collaborated with 3rd party design agencies from US, Verizon Design Central and internal teams for a consistent look and feel of all the applications.
    • Set the stage for the teams to be more productive in 3 different time zones.
    • Mentored and guided the team at regular intervals to make them ready to move to the next level in a friendly way
    • Conducted 1 hour fun activities on every Friday – creative team building
    • Achievements:
    • Made a successful process change in VDSI on-boarding experience, and formed a new process which saved the on-boarding time
    • “My Verizon For Business app” – Mobile native app adoption increased by 130% within 9 months ( actual target was to improve by 100% in a year)
    • My teams unique design patterns got included in the Verizon design central
    • All star award for best mobile experience to customers
    • Delivered the entire mobile native app from VDSI for the first time.



Senior User Experience Architect
 Jun 2012 – May 2014
UX CoE – Communication Design Group
Chennai India.
  • Blessed to be in the family of a fabulous bunch of researchers, designers, developers, testers and thinkers.
  • Led creative folks community from Communication Design group CDG
  • Key player in winning mega projects by responding to “Response for Proposal” in Infosys
  • Applied UX design methodologies for software and products in line with client brand strategy.
  • Created optimized concepts, design direction and executed overall visual domains.
  • Collaborated directly with clients from all over the world to establish project parameters, and  analyzed similar websites (competitive analysis)
  • Delivered various cross platform user experience and design strategy in mobile, tab and desktop applications (RWD).
  • Translated customer comments and field research findings to UX improvements.
  • Expressed design and behavioral elements through wire-frames, flowcharts, storyboards, interaction design, design specifications or functional specifications
  • Achievements:
    • 5 Star Award – Logistic Mobile App – simple, clean and usable design
    • On the spot award for an Australian Telecom corporation’s web application
    • Brought 2 new projects from a heuristic report from Kuwait
    • Often traveled to several engineering colleges and reputed universities as a chief gust to talk about latest industry trends.
    • Served better experience to Middle East clients at onsite specifically on Oil & gas industry projects.

Tata Consultancy Services

Usability Architect
 May 2006 – May 2012
 Web 2.0 Innovation Labs
Chennai India.

  • Was instrumental in building corporate intranet portals (crowd sourced)
    • A mega internal knowledge management portal
    • A internal idea sharing portal
    • A internal Question and Answering portal
  • Provided consulting, product definition, and UI architecture to clients from South East Asia and Europe in Web 2.0 space
  • Hired, evaluated and mentored user experience designers.
  • Responsible for analysis of business and end user needs through discussion with stakeholders, requirement analysis and derivation of design strategy, task analysis, information architecture and wireframes.
  • Provided creative and strategic ideas to create an original insight for new business proposals.
  • Supervised the team of creative people in making of features definition documents, business requirements, user personas, interaction models, self-explanatory wire-frames and functional specifications.
  • Track record of leadership roles and responsibilities that demonstrate experience directing, mentoring and developing design and research teams, guiding and managing the team members and their work programs.
  • Prepared UX metrics for estimation and future references.
  • Identified key UX problems – both articulated and unarticulated
  • Evangelized key UX findings to counter skepticism from people who do not understand UX
  • Achievements
    • iGnite – a program for non-computer science students (Core mentor)
    • Delivered several Heuristic Evaluation studies for most of the Asian clients.
    • Occasionally visited educational institutions as a Tech Talker – Chief Guest
    • Worked with senior most leaders on a POC for workstation for employees after 10 years

Prism Vision Networks Corporation Sdn. Bhd.

Web Master
Mar 2003 to Mar 2006
 Research & Development Lab
Kualalumpur, Malaysia.

  • Was instrumental in building corporate intranet portals
  • Established a successful product development process from idea conception and prioritization to process for design cycles, functional specifications, and technical implementation
  • Introduced a systematic approach to user-centered design
  • Managed developer, testers, designers
  • Played key role in branding, visualization, creating corporate identity concepts and design of all Products and Services.
  • Worked with Prime Minister’s Office.
  • Awards
    • Designed multiple large sites directly for Malaysian government, especially their election result portal.
    • My user interface & User experience design helped in getting the Multimedia Super Corridor (MSC) award.
    • Designed several e-governance, e-commerce, e-learning portals.

Sunrise Interactive India Limited

Senior Web Designer
Jun 2000 to Dec 2002
Design Department
Bangalore, India.
Head office: CA, USA

Presented solutions to complicated requirements to easy to use User Interfaces for US market.

Created wire-frames, site maps, application flows and interaction diagrams for mobile and web-based applications based on client business and functional requirements.

Projects handled:   |   |  |  |  |  |  |  |  |  |

Mahamane IT & Services

Software Engineer + Web Designer
Jun 1999 to Jun 2000
Design Department
Bangalore, India.

Designed corporate web site and few IISC lab websites.

Showcased the skill in designing user friendly from in Visual Basic hospital management application.

Shreyas Systems Private Limited


Graphic Designer
Design Team
Chennai, India.
Jul 1995 to Jul 1996

Designed for print media
Brochures, pamphlets and other promotional material used for advertising