Recently I was conducting a user interview with 12 people. Their age group is between 15 to 55. I gave them the task of looking for a product they like and they have to place an order except the final submit (Flipkart, Amazon, SnapDeal). Each one was reaching their desired product in a different way. But the most of the users
- Prefer to do a search
- Looking for discounts
- Offer Coupons
- Positive reviews
Sorting option comparison
Customer’s happy feature is SnapDeal’s discount option in sorting and filtering area.
This particular feature is well appreciated among home makers.